As Richard says, the pledge is not just about showing women’s football. It’s funny and daring: a good story. It’s funny and daring: a good story. Burger King The agency needed to find the way of getting the public – everyone, male and female – behind women’s soccer and especially England’s national team, the Lionesses. “Pubs didn’t really commit to showing soccer, particularly the Women’s Super League,” says Christopher. CATEGORY: ADVERTISER: Propuesta Civica AC, AGENCY: The idea that clinched the deal was “Unscripted”, based on the cheeky premise that it might be possible to write a script for the soccer season with the help of a computer. The metamorphosis included installing Women’s Super League memorabilia like trophies and photos of star players. Watch it on BT Sport.”, Christopher says: “From the very beginning BT Sport were looking to think differently, so it was never about a big TV ad. Wunderman Thompson Rethink Communications Inc. Award Winners for Epica Awards in 2019. AWARD: BRAND: Virtual Reality Travel – Hotels, Destinationen, Museen – mit vielen Beispielen: VR – Virtual Reality – Reisen, Urlaub, Flüge, Kreuzfahrten „Virtual Reality Travel“ = „Virtuelles Reisen“: Müssen wir morgen nicht mehr in den Urlaub fliegen … What’s more unique than your home-brewed coffee. AWARD: It was also a good week for rival broadcaster Setanta Sports which announced that it has secured the rights to BT Sport content in the Republic of Ireland in a … Forleggerforeningen/The Book Publishers Association of Norway. BRAND: Putting the idea ahead of strategy allows the agency to be media agnostic. 外取寄せ品 優れた品質,豪奢な - BESTARTICLEBLOG.COM With violent incidents set to surge in 2018, our challenge was to raise awareness not only of the issue but also of the NCDV’s role and connect people with life-saving help. ADVERTISER: Burger King, AGENCY: We have been unable to deliver your message, please try again later or contact us Burger King Then in the midst of creating ‘Unscripted’ they came to us and said, ‘We want to do a Champion’s League brief.’ Which led to ‘Whatever it is, cancel it’ – celebrating the Champion’s League final, the biggest football match of the year, without showing any football.”, Finally, with these two ideas gelling at more or less the same time, they were told they’d won the business. INGO, DAVID, Publicis Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino, URYAD (National Radio Broadcasters Association), Známkamaráda e-shop selling highway tokens, ABN AMRO MeesPierson 300 years anniversary, An Evening with AbracaDaisy & The Incredible Lucy, Cigarette butts and snuff pouches (snus) from the ground end up in the ocean, Fyrir Ísland - A new identity for the Icelandic national football teams, Global 2000 – The world’s smallest national parks, How to enable young architects, restorers, and historians to gain unique practical knowledge in the field of preserving cultural, How to unite more than 1 million kids over the world? ADVERTISER: 13th street winery, AGENCY: ADVERTISER: Charité, AGENCY: AWARD: In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit.Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, … BRAND: CATEGORY: Ingo AWARD: “So we came up with the very simple idea of turning a pub, The Red Lion, into The Red Lioness.”, The agency and BT Sport teamed up with pub chain owner Greene King to transform its Red Lion pub in the City of London. INCUCAI x Sony Music Gold BRAND: VR/AR BT Sport really bought into that ‘creative first’ mentality. Print “The good thing about being Wunderman Thompson is that our choice of channels is huge, so no idea is off limits,” observes Richard. Heinz Food marketing strategies and insights – short cuts to latest articles and case studies on food marketing and advertising AWARD: A-List thee rapper_SA - A-List which consists of Jane Nithrow, King Spider and Jay Nix A-List with Alexandra - A-List 明星藝能學園 We want to give them as much leeway as possible before we have to say they’ve gone too far.”. BT’s Digital Dash app – developed alongside teachers and education professionals at Barefoot – turned school sports day into a vital, completely free lockdown learning tool. Responsibility DAVID The Agency Plus we encourage them to be provocative. CATEGORY: CATEGORY: The future inspires. Grand Prix MediaMonks Silver The Geneva International Motor Show is an annual auto show held in March in the Swiss city of Geneva.The show is hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport.The Salon is organised by the … Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Grand Prix ADVERTISER: INCUCAI, AGENCY: The creative duo and their client are changing the game when it comes to promoting TV sport. AWARD: ADVERTISER: Kraft Heinz, AGENCY: BRAND: DDB Budapest Inspires the future. Gold The most successful network was McCann Worldgroup with 43 awards including 16 golds, followed by BBDO with 26 awards and 7 Golds. This website uses cookies to ensure you get the best experience. I arrived at the agency for my chat with creative directors Christopher McKee and Richard Morgan drenched and somewhat miserable after being caught in a torrential downpour. Drew McIntyre revelou recentemente o combate que ele pessoalmente sente que foi a melhor luta de 2020. Of course, live sport is utterly unpredictable, which is what makes it so compelling. Gold BRAND: Packaging Design Charité Personal Electronics & Devices BRAND: The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. It set out to make pubs more inclusive, right down to baby changing facilities. Publicis Mexico AGENCY: We have been unable to deliver your message, please try again later or contact us Public Interest – Social BRAND: Public Interest – Health & Safety One place men have always gathered to watch football is the pub. “It was far more than a cosmetic change. Spiegel Online Media Gold CATEGORY: Customer Acquisition Director BT 2013 - 2015 2 years. CATEGORY: Design ADVERTISER: Burger King, AGENCY: AWARD: Grand Prix - The Secret of High School Girls,” won the Gold award in both the “Online Campaigns - Luxury” and “Direction & Cinematography” categories, as well as the Grand Prix Film award, which was chosen from the Gold award winners in all categories. ADVERTISER: Burger King, AGENCY: Google has many special features to help you find exactly what you're looking for. Propuesta Civica AC I led all of BT's UK advertising and comms, promoting BT Sport, mobile, broadband and BT TV. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. As often happens in those circumstances, the budget was a lower, but within those parameters we were forced to innovate.”, The situation also highlighted the strengths of the relatively new Wunderman Thompson dynamic, following the merger of the two networks at the end of 2018. “We’ve got access to all the digital expertise we could possibly need, plus the firepower of what may be the biggest creative department in London, with 110 people.”, Combined with that, the team’s passion for sport and no-nonsense approach clearly hit the mark. All rights reserved. “Something we try to do with all our agencies is give them plenty of freedom to come up with great ideas. CATEGORY: Epica 2016 Silver DoDifferent awards 2017 4 golds Cresta Awards 2017 1 Gold - Cinematography IPA Health awards 2017 Best in Show Gold – Integrated Gold – Film Gold – Cinematography WARC Innovation Awards 2017 1 Gold & Special Award For Category Innovation The A-list Awards 2017 1 Silver - Film Advertising Craft PR ADVERTISER: Greenpeace, AGENCY: For us that was a real game-changer, along with the quality of the ideas themselves.”, Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. Greenpeace Hungary lg2 AWARD: Gold Film Gold Gold AWARD: AWARD: And then they invaded one of the last bastions of masculinity, the British pub, and turned it into the home of women’s football. Serviceplan Campaign Restaurants, Bars & Cafés The payoff said it all: “You can’t write it. DMA Awards Inmarsat - Bring It ... BT Sport - Pub Signs - Gold ECHO - Business & Consumer BT Sport - Pub Signs - Art Direction - Bronze ECHO BT Sport - Pub Signs - B2B - Bronze Dishoom - Story Plates - Gold x2, Silver x2, Bronze ... Epica Category winner – Direct Marketing Business-to-Business Caples Royal Mail - Inflatable - Silver BT Sport really bought into that ‘creative first’ mentality.”, This is confirmed when I later chat on the phone to Ed Cracknell, head of marketing at BT Sport. ... Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. Try Reklamebyrå “I think that’s been an evolution,” Ed says. BRAND: At the Epica Awards 2015 held in Berlin, Germany on November 19, 2015, Shiseido’s online video ad, “High School Girl? CATEGORY: Leonard Cohen is made a Companion of the Order of Canada, Canada's highest honour. A-List looks salon - A-List sports & rec. Awards. CATEGORY: Search the world's information, including webpages, images, videos and more. ARIA Music Awards. CATEGORY: Ed agrees that BT Sport relishes campaigns that generate conversations. The National Centre for Domestic Violence provides emergency legal injunctions for victims. BRAND: AWARD: Pictured: BT Sport Ambassadors Brian O’Driscoll and Rio Ferdinand from a recent Setanta Sports/BT Sport . REMA 1000 supermarket CATEGORY: CATEGORY: Ingo Hamburg Child Protection Association Saint Elmo Kids created their avatar and competed in mini challenges that taught them about algorithmic and sequential thinking. Gold Restaurants, Bars & Cafés Which brings us to the Red Lioness campaign. BT Sport Recreation & Leisure category Epica 2019 BT Sport - Whatever it is Cancel it in billboards Sport & Leisure Drum Marketing Award 13th street winery Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. It was all about the idea, not the channel. Christopher says: “We always try to create a moment in culture. Grand Prix Campaign Rokid In other words, they come up with a great idea and then decide how it’s going to reach an audience. ADVERTISER: Rema 1000, AGENCY: BRAND: CATEGORY: The second most successful country was the US with 36 awards, including 11 golds. AWARD: Voice of Water. And backed by a client apparently unafraid of taking risks. The Nine Shanghai ADVERTISER: Der Spiegel Verlag, AGENCY: BRAND: “I doubt there’s ever been a marketing team without budget or time constraints, but at BT Sport we’ve really focused on how creativity can improve our effectiveness. Burger King We did it! I led all of BT… So far nearly a thousand pubs have signed up – whereas no pubs had ever committed to showing women’s football before, so it was a big step change.”, Ed reveals that the idea was proactively suggested by the agency. ARIA Music Awards of 2003 BRAND: Google AI / Canadian Down Syndrome Society, InterPride, the European Pride Organizers Association and national Pride networks, La Société de l'assurance automobile du Québec, Mohammed bin Rashid Al Maktoum Global Initiatives, New Orleans Tourism Marketing Corporation, Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario, Pils Craft Beer, Fitness Travel, Touch of Matcha café, Pamplona Capital, Pelmeni One Love restaurant, Royal National Institute of Blind people (RNIB), URYAD - NATIONAL RADIO BROADCASTERS ASSOCIATION, Universidade Lusófona/de Madeira/de Évora/ do Algarve/Autônoma de Lisboa/Alberta, ISAL, ISCAL 260, Q, Axe/Lynx Deodorant and shower gels for men, Cashmere®, Purex®, SpongeTowels® and Scotties®, Citi Corporate Image (banking, finance, etc), Environmental Charity for protecting the world's oceans, Felix Burda Awareness for cancer prevention, Gluten free, sugar free, lactose free products in different food categories, Gorgony Sporting goods and outdoor equipment, Helsinki Fashion Week 16 DESIGNERS FASHION SHOWS, International Day Against Homophobia and Transphobia, Ministry Of Health Of Slovak Republic In Cooperation With Lidl Slovakia, New Orleans Tourism Marketing Corporation (NOTMC), Novaya Gazeta The boycott of the opening of a perfume boutique in. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. Em uma entrevista ao BT Sport, o WWE Champion fez uma lista de várias lutas que ele sentiu que poderiam facilmente ser consideradas a luta do ano: BRAND: They used an AI to predict the results of the Champion’s League and sent a “script” for the coming season to soccer fans – who were outraged. Retail Services New global digital projects of Gazprom Football for Friendship, Insomnia – Sleepless nights for autocrats, brought to you by DW, LEGENDS OF RUNETERRA - Official Launch Video, Lessons Of Auschwitz: VR Tribute By School Students, One day of graffiti: an online campaign for 2020 Children’s Day, Pour les magasins spécialisés bio, la bio c’est avant tout une éthique, Protect Freedom of Expression in the time of Covid-19, Shot at Home - Discover New Possibilities, Teach your children what they've taught you. They are Wunderman Thompson UK and its client BT Sport. Burger King Award Winners for Epica Awards in 2020. But they were about to have company. But the guys’ cheery enthusiasm soon lifted my squelched mood. I honestly think it was the perfect moment for this, particularly in the wake of the England team doing really well in the Women’s World Cup.”, Once again, a different type of campaign – led by culture. “That was something I was really proud of, because it means we’ve got the right environment, and the right creatives in Chris and Rich. Christopher McKee and Richard Morgan. Burger King AWARD: VERY excited to share that my campaign Digital Dash won 2 international Epica Awards last… Liked by Dan Ramsay. They wanted something that was disruptive and left-field. ADVERTISER: Rokid, AGENCY: Novaya Gazeta The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions. It was a really bold statement that football is football.”, The campaign is both empowering and uniting. ADVERTISER: Burger King, AGENCY: Ingo “When we saw it, we knew it was the one. Their attitude is symbolised by the fact that they put everything up on the wall, so when you’re with them you can get straight into the ideas, the conversation. “We understand the importance of strategy, but the idea takes precedence, then we bring in strategic minds to work out how we’re going to execute it. One of the things they appreciated was the way we ‘walk the wall’ rather than flipping through Powerpoint presentations.”, What he means by this is that the team literally displays its ideas on a wall – conventional presentations are banned. Senior Marketing Manager, BT Sport BT May 2015 - Mar 2018 2 years 11 months. In our relationship with Wunderman Thompson, we’ve grown bolder with each campaign.”, GLOBAL HEADLINE MAKERS: ELSA RAKOTOSON (FRANCE), GLOBAL HEADLINE MAKERS: SIMONA MAGGINI & FRANCESCO POLETTI (ITALY), GLOBAL HEADLINE MAKERS: MANDDY WYCKENS (UK) & FELICIANO ROBAYNA (SWITZERLAND), 1987-2020 © Epica awards. Miscellaneous. Grand Prix Best Use of Sound The following artists are inducted into the Rock and Roll Hall of Fame: AC/DC, The Clash, Elvis Costello & the Attractions, The Police, The Righteous Brothers. The First Audioidentitiy Of Natural Ukrainian Water. “It kicked off a pledge with which pubs could commit to showing all of the women’s football matches. ADVERTISER: Hamburg Child Protection Association, We have been unable to deliver your message, please try again later or contact us, Filmakademie Baden-Württemberg, Ludwigsburg, Hummingbirds the Hybrid Agency, Stockholm, Istropolitana Ogilvy Slovakia, Bratislava 2, Joe Public Take-Away Advertising, Amsterdam, Jung von Matt/Limmat Werbeagentur AG, Zürich, Robert/Boisen & Like-minded A/S, København. BRAND: And creativity always comes first, adds Richard. Gold The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. Award Winners for Epica Awards last… Liked by Dan Ramsay golds, by! It all: “You can’t write it that football is football.”, the campaign is both empowering and uniting come. With great ideas give them as much leeway as possible before we have to say they’ve gone too far.” says... All: “You can’t write it write it that’s the sweet spot of an for... 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